Acq section 4- If your product is in the mature scaling.

This is the stage where you need to actually double down on the channels that are working well for your product and scale them. You are no more scoping how to launch a channel but finding opportunities in the acquisition channels that are already working.

Channel Selection Framework

Focus:

Double down on existing, high-performing acquisition channels.

Your Job:

Pick the top 2 channels by volume. Design experiments to reduce CAC or increase high-quality users. Detail your hypothesis, implementation, and tracking.

For example - imagine Facebook ads have been working well for your product in terms of volume. You want to reduce the cost of acquisition on Facebook, what would be set of experiments you would do? Detail out everything here right from your hypothesis to the implementation. How would you change your ad creatives or your targeting options here?

Another example - imagine referral as a channel has been working well for the brand & is driving high quality users. You want to solve for scaling the existing referral programs so more active participate in the referral program. You will need to make a detailed flow here. Refer to the section on “How to detail out acquisition channels?” given below.